Omni-channel Campaign Strategy Development
Crafted omnichannel marketing strategies for five brands, leading to a 20-30% revenue boost via cohesive email and SMS campaigns. Overseeing 35+ monthly campaigns, I consistently attained a 25%+ open rate and a 2.5% click-through rate, supported by refined segmentation strategies that enhanced click-through by 20%
Strategic Targeted Segmentation for Optimised Email &
SMS Campaigns
Created custom segments for personalised targeting. Further, sending campaigns to engaged audiences to maintain overall deliverability.
