Email Marketing Specialist
As an Email Marketing Specialist, I executed high-impact lifecycle strategies across 20+ client accounts, driving measurable growth through advanced segmentation, optimized flows, and meticulous deliverability practices. I improved inbox placement and reduced bounce rates by 25% through robust audits, tool integration, and strategic DMARC monitoring. My multistep popups and A/B testing initiatives increased SMS opt-ins by 40% and submission rates by 70%, while my automation of pre/post-purchase flows led to a 30% lift in AOV. Leading over 35 monthly campaigns, I achieved open rates exceeding 25% and elevated CTRs by over 2.5%, resulting in up to 30% revenue growth. I consistently upheld design and content quality, generated actionable insights through data-backed reporting, and fostered 98% client satisfaction through strategic meetings and tailored recommendations.
Detailed Audits & Deliverability Insights
- Conducted comprehensive audits across 15+ client accounts, identifying email and SMS performance gaps and optimization opportunities.
- Utilized advanced deliverability tools, achieving a 25% reduction in bounce rates and ensuring consistent inbox placement.
Maximizing Deliverability Performance
- Increased deliverability rates by 20% through targeted audience segmentation and testing.
- Reduced spam complaints by 15% by closely monitoring DMARC, bounce rates, and unsubscribe metrics.
- Implemented deliverability best practices, resulting in a 30% improvement in email list health.
- Maintained 95%+ inbox placement using Klaviyo, Mail Monitor, GlockApps, and Google Postmaster Tools across 10+ accounts.
- Diagnosed and resolved deliverability issues and automation bottlenecks, improving underperforming flow revenue by 15–20%.
Innovative Popups & Lead Capture Strategies
- Designed and launched multistep popups, improving SMS opt-ins by 40% and enhancing mobile opt-in rates by 35%.
- Optimized popups through A/B testing, resulting in a 70% increase in submission rates and driving lead acquisition for over 10 clients.
- Created and standardized popup review templates, ensuring consistent performance improvements across 5+ e-commerce brands.
Strategic Flows & Automated Journeys
- Deployed automated customer journeys for 15+ clients, increasing open rates by 25% and conversion rates by 15%.
- Optimized pre- and post-purchase flows, leading to a 30% boost in average order value (AOV) and contributing to revenue growth.
- Built and optimized 25+ Klaviyo email & SMS flows, driving a 20–25% increase in client LTV within the first 60 days.
- Led QA and A/B testing across flows—boosted open rates by 18% and click-through rates by 22% through continuous refinement.
Omni-channel Campaign Strategy Development
- Built omnichannel marketing strategies for 5+ brands, resulting in 20-30% revenue growth through email and SMS campaigns.
- Managed and executed 35+ marketing campaigns monthly, consistently achieving an open rate above 25% and click-through rate of over 2.5%.
- Improved segmentation strategy, boosting click-through rates by 20% through advanced testing and metric analysis.
Sales Strategy Optimization
- Developed and executed sales strategies like sitewide offers, tiered discounts, and BOGO deals, resulting in an increase of up to 40% in overall sales.
- Optimized send times and dates using Shopify/WooCommerce insights, achieving a 15% improvement in sales performance for multiple campaigns.
Design & Copy Quality Assurance
- Led quality assurance for 100+ email assets monthly, ensuring design consistency and brand alignment across all client communications.
Client Relations & Strategic Meetings
- Managed 15+ client accounts, serving as the main point of contact for content planning, KPI reviews, and campaign troubleshooting, ensuring 98% client satisfaction.
- Led monthly performance evaluations, achieving a 25% uplift in campaign results by refining strategies and enhancing content impact.
Reporting & Data-Driven Insights
- Created detailed performance reports for 15+ clients, tracking campaign performance, improving results by 25% on average through data-driven recommendations.
Project Management & Team Leadership
- Managed a creative team delivering 35+ monthly assets for email and SMS automations, ensuring timely delivery and 100% client satisfaction.
- Streamlined internal workflows, reducing redundancy and improving project completion times by 15%.